Pop Quiz: How can you know this is fake news without even clicking?

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  1. Amara Organics doesn’t sound like a site for a big TV scoop.
  2. It’s both a sponsored post and has a sensationalist headline.
  3. You can do a news search for Lena Headey and see no news like this from any other source.
  4. All of the above.

 

Yep, it’s #4. I didn’t bother giving them a click and my bullshit radar was pinging like crazy at first glance. Yet, they have over 1,600 reactions, 107 shares, and many, many comments (some of which also proclaim it as B.S., at least). There are probably even more by now–I took this screenshot this around noon.

Sure, it’s not that important, but just goes to show how easily a clickbait fake news headline will spread. It’s effective and that’s why even some marketers are using the technique (although I hope it backfires and people are irritated like I am–I will never knowingly buy from this company after seeing this). If they will lie about this, I couldn’t trust anything they claim about their products.

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